Taking on new projects

Turn attention into growth.

Strategy, paid media and technology. Built around the people your business wants to reach.

Manuel LévanoPaid media. Data. AI automation.
invested in paid media
+USD126M
businesses
+30
markets
7
  • PE
  • EC
  • CL
  • CO
  • US
  • CA
  • ES
years of experience
6
platform certifications
8

Brands in my experience

  • Jose Cuervo
  • 1800 Tequila
  • Sanofi
  • Bursen
  • Marriott International
  • ADP
  • Reserva de la Familia
  • BVL × nuam
  • Proximo Spirits
Services

Connected services.

From the first signal to your next opportunity.

Paid Media Management

Reach the right people. Make every test count.

Meta, Google and TikTok campaigns with creative testing, weekly optimization and clear next steps.

MetaGoogleTikTok
Industry insight

Creative quality drives as much of an ad’s sales impact as every other factor combined.

Nielsen, 2017
Campaign · ProspectingMetaGoogleTikTok
ROAS4.2x▲ 18%
CPA$18.40▼ 12%
CTR2.9%▲ 0.6
Monthly budget82%
Plan my campaigns
Strategy & Measurement

Better decisions start with better signals.

An account audit, a media plan and reliable tracking. Understand the journey from the first click to a qualified inquiry.

PixelCAPIGTM
Client result

40% → 67%

Lead answer rate after measuring and optimizing for lead quality, not just volume.

Financial education center, 12 months
Conversion events · LiveSample
  • PageViewPixelCAPI
  • ViewContentPixelCAPI
  • AddToCartPixelCAPI
  • PurchasePixelCAPI
8.6/10Match quality
100%events deduplicated
+23%attributed conversions
Improve my measurement
Web Development

Give every click a place to convert.

Fast, responsive landing pages with clear messages, connected forms and measurement from day one.

Landing pagesCRMTracking
Industry insight

53%

of mobile visitors leave a site that takes longer than 3 seconds to load.

Google, 2016
yourbrand.com
New lead · just now
Conversion rate6.4%▲ 2.1
Load time0.9 s
98Performance
Build my website
AI Automation

Connect your tools. Get your time back.

Automated reporting, budget alerts and workflows that keep your operation moving without repetitive tasks.

SheetsCRMAI
Industry insight

7×

more likely to qualify a lead when you contact it within the first hour. The average company took 42 hours.

Harvard Business Review, 2011
Automation · Weekly reportSample
  • Meta Ads
  • Google Ads
  • CRM
  • Sheets
AI
  • Weekly report ready
  • Budget at 80%
  • Qualified lead → CRM
AI summary

CPA dropped 12% this week. Moving 15% of budget to the top ad set.

Automate my workflow
Case studies

Real results.

Three cases from accounts I managed. Names are kept confidential.

Meta Ads · 12 months

Financial education center, Peru

ROAS

2.08.6

  • CTR0.31%2.25%×7.3
  • Cost per leadS/ 31S/ 15−52%
  • Lead answer rate40%67%+27 pts

More qualified leads, with a lower investment per result.

Google Ads · 4 months

Satellite tracking company, Peru

Cost per lead

S/ 30.6S/ 20.5

  • CTR9.4%17.0%Nearly 2×
  • Clicks that become leads8.4%12.8%+52%
  • Leads per day4.08.6×2.2With 43% more daily spend.

A third less per lead while doubling daily volume.

Automation

International media agency

Daily team task

3 h10 min

  • Time saved per day2 h 50 min−94%
  • Hours freed per week~14 h5 workdays

An automated process that gave the team time back for higher-value work.

  • Meta
  • Google Ads
  • TikTok
  • LinkedIn
  • Shopify
  • Mailchimp
  • Snapchat
  • Pinterest
  • Hotjar
  • Framer
  • X
  • Reddit
  • ChatGPT
  • Claude
  • Gemini
  • n8n
  • Microsoft 365
  • Asana
18 tools, one system

The tools I work with.

From the ad to the report: I connect ad platforms, data, CRM and AI so everything works as one system.

Fit

A collaboration that makes sense.

For businesses with a clear offer and the capacity to welcome new customers.

  • You want leads that fit your business.
  • You are ready to test, measure and improve.
  • You value direct contact with your specialist.

How I work

maximum reply time. Usually 2–3 hours.
<24 h
performance reports with next steps.
Weekly
optimizations based on each account and its needs.
Tailored
professional communication in Spanish and English.
ES · EN

Hi, I’m Manuel.

Grow with Thomas is my independent practice. I combine agency experience with close, direct support to turn data into useful decisions for your business.

Explore my experience on LinkedIn

Certified across the platforms

  • Meta
  • TikTok
  • Google
  • LinkedIn
  • Snapchat
  • Pinterest
  • X
  • Reddit
Recommendations

People I’ve worked with.

Strategy, collaboration and results, in the words of the people I’ve worked with.

  • Manuel is an excellent paid social trader who consistently delivers high-quality work with precision and a proactive mindset. His reliability, strategic thinking, and collaborative approach make him a valuable teammate, and I highly recommend him.

    Heidi ElsayadSocial Supervisor, Havas Media Network
  • Manuel excels at turning strategy into results. His tactical skills perfectly complement campaign strategy. I highlight his professionalism, commitment, and focus on conversions.

    Josue Torres WongHead of Marketing, GeoSatelital
  • Working with Manuel was a great experience. He's always ready to collaborate and find solutions to reach shared goals — it showed in everything he did.

    Flavia MarinAccount Supervisor, TBWA
  • Manu is a great professional and a great person. His assertive communication, critical thinking, and command of the main advertising platforms make him a key part of any marketing team, particularly in performance and growth. 100% recommended.

    César CubillasVP of AI Learning and Content, Weplash
  • I had the pleasure of working with Manuel, and I can confidently say that he is a highly skilled and results-driven professional. His dedication, reliability, and collaborative attitude make him an excellent colleague and a key contributor to any team’s success. I highly recommend him.

    José RuizSocial Media Executive, Havas Media Network
Pricing

A clear investment.

Choose a starting point. We’ll define the right scope together.

Paid Media Management

Campaigns that convert, with genuinely close support.

From/ monthAd spend is paid separately by the client.
  • Meta, Google and TikTok Ads
  • Campaign structure, targeting and creative testing
  • Weekly optimization
  • Monthly report with next steps
Ask about this package

Strategy & Measurement

You can’t optimize what you don’t measure properly.

FromOne-time payment.
  • Account audit
  • Media plan and funnel
  • Pixel, CAPI, GTM and conversion events
  • Results dashboard
Ask about this package

Web Development

Fast landing pages designed to convert paid traffic.

FromPer project.
  • Landing pages and websites
  • Forms connected to your CRM
  • Tracking installed from day one
  • Optimized for mobile
Ask about this package

AI Automation

Less manual work, more time to think.

FromDepending on scope.
  • Automated reports
  • Performance and budget alerts
  • Workflows across your tools (Sheets, CRM, Ads)
  • AI assistants for your team
Ask about this package

Before we talk.

What budget do I need?

It depends on your goal, market and project. We review your context first. Media spend and management fees are agreed separately.

How will we measure success?

We define the metrics before starting. For lead generation, we evaluate both acquisition cost and lead quality, using your sales feedback.

What happens after I contact you?

I review your inquiry and reply by email to discuss your goal, scope and whether working together makes sense.

Tell me about your next step.

A good conversation starts with a little context.

Or let’s talk on WhatsApp

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